Top 5 Digital Marketing Framework Strategy

Digital Marketing Framework Strategy

Is a structure through which we plan, execute, and optimize marketing effectively. It provides clarity, consistency, and a result to digital marketing with a clear framework with Digital Marketing Framework Strategy business measure performance over time and helps to adapt to changes in the market

Digital – means using online or electronic tools and technologies to connect audiences, promote products and services, and achieve goals. Key aspects of digital in digital marketing are- online presence, digital channels, paid advertisement, mobile and apps, etc.

Marketing – refers to the strategic process through which we promote, communicate, and deliver services to an online audience.

Digital Marketing – is the way through which we promote our business, idea, and services, to get sales, traffic, and leads, on social media, search engines, and apps is said to be digital marketing. There are some Google updates Digital Marketing

Below are Some Most Popular Framework Strategies –

Framework – It is a structured approach or a system that provides guidance, tools, and the best way to achieve a specific goal or solve a problem.

Digital Marketing Framework Strategy

1.) SOSTAC Framework

It provides us with a clear structure to do marketing when we want to create a high-level digital marketing plan with clear goals we use the SOSTAC framework

• S: Situation Analysis – We analyze our current situation ( Where we are now ?)
• O: Objective – What is our goal, what is our objective of doing work ( Where do we want to go?)
• S: Strategy – Based on our goal what is our strategy to achieve our result ( How to go ?)
• T: Tactics – What are the ways we use to achieve our goal? ( What channels and tools do we use ?)
• C: Control – After taking action how do we measure our performance (How to measure performance ?)

2.) RACE Planning Fram

It is a practical model, that focuses on the customer journey. we use the RACE model to manage ongoing marketing comaping.

• R: Reach – We focus on building our brand experiences and traffic
• A: Act – Do engagement through content writing and interacting with the audience to get traffic
• C: Convert – That the audience we get through engagement and through content writing convert to sales or lead
• E: Emgage – After getting sales or leads from the audience we build long-term relationships with them.

3.)AIDA Model

It is the classical model that focuses on customer decision-making.

• A: Action– Attract attention( Attract customers by showing them some features)
• I: Interest– Build the customer’s interest in our services.
• D: Desire – Create a strong emotional connection with our services in the customer’s mind.
• A: Action – Forced customer to take desired action

4.) Inbound Marketing Framework

This model focuses on attracting customers through content rather than ads.

• Attract– Attract users through SEO, blog, and social media
• Convert – Convert users into leads with formed, poplin, landing page,s, etc
• Close – Use email marketing and CRM to get natural leads.
• Delight – Engage customers for Loyalty.

5.) Mskiney 7’s Framework

It is a tool that helps to analyze organizational design. these 7’s are interlinked to each other In 7’s framework 3 elements are hard elements such as strategy, structure, and system which are easy to manage and 5 are soft elements such as skill, style, staff, and system are hard to manage.

• Structure– Different departments and work are divided
• Strategy – It is a strategy through we manage our goal
• Skill– Employees Skill
• Shared Value– Values of employees
• Style – Style of leadership
• System– Process of work, the process of daily activity
• Staff – How much staff we have, human resource management.

Digital Marketing Framework Strategy – Framework VS Strategy

Framework – The structure or system used to plan goals and implement strategy Strategy – The specific action or plan created to achieve using a framework

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